BACKGROUND

For most of my career, I have been working in Institutional Finance. That means designing products for Traders, Analysts, Quants, Strategists, Portfolio Managers, Financial Advisors. And Operations & Compliance. I am comfortable with complex concepts and interactions.

For the past 8 years, I have been focusing on artificial intelligence, machine learning, NLP (Natural Language Processing), predictive & behavioral analysis, automation and conversational AI.

For the past 2+ years, I had been conceiving, designing and developing groundbreaking AI experiences, that engage users, deliver business goals, and showcase the practical benefits of Generative AI.

My other passion is data. I believe statistics are a unique way to unlock insights. Data surprises us, educates us and, at its best, transforms us. All of us who work in Data Science, designers, developers and data scientists - we are modern day journalists, we look for the stories in data.

I found a story in data. I wrote an article about it, and my former employer, Publicis Sapient, published it: CLOSE THE WEALTH GAP

UX APPROACH

My superpower is simplifying complexity and converting ambiguity into clarity. I lead teams and bring projects over the finish line. My colleagues and managers have observed my ability to focus intensely and tune out all the noise.

TESTIMONIALS

MOODY'S:

"Yelena is very methodological in gathering requirements for her work and documenting user stories and assumptions thoroughly.

● She has a unique and effective way of managing files in Figma, which allows for clear tracking of design evolution and attribution of ideas.

● She is highly organized and hardworking, not afraid to grind through work and tasks.

● She has done a great job managing multiple iterations and feedback from stakeholders."

Director of Product Management, Moody's Analytics

GOLDMAN SACHS, PUBLICIS SAPIENT CLIENT

"Yelena was able to establish a middle ground in workstyle, cadense and collaboration. She gained confidence from the Product team as a reliable voice in a complex functional domain".

Service Design Lead, Private Wealth Management, Goldman Sachs

"I observed her to to be unafraid to ask the hard questions to ensure she has an understanding of the product, or context, featured on her design track.

Client Relationship Manager for the Goldman Sachs account

"Yelena was able to successfully articulate the reasoning behind certain UX/UI choices to senior stakeholders and working group members."

Product Manager, Goldman Sachs

TOP 5 ASSET MANAGER, SAPIENT CLIENT

"When Yelena joined, we never had a UX expert here at client side and there was skepticism as to how client will take it and adopt the UX design. We really appreciate the way Yelena traversed the client with UX journey as the end users most of the time had little idea on the experience they need.

Quant Engineering Manager, client employee

"Yelena is not only an incredibly talented UX/UI SME, she is also very collaborative with the team, very determined and adapts to change. I learned a lot from her. When she starts a project, there is a guarantee that the project will be handled in the best possible way."

Front End Developer, Sapient

PUBLICIS SAPIENT, DIRECT MANAGER

"Yelena jumped into the design team and developed a strong working relationship with one of the more difficult clients.

● She was a core member of the small strategy team, during a time when the Head Strategist had limited bandwith to contribute. Yelena and the team put in long hours to prepare for what ended up being a very successful workshop.

● On all her projects, Yelena is cited for her methodological approach to design, her careful attention to detail and the strength of her designs.

Group Creative Director, direct manager

J.P. MORGAN

"Willingness to step up and take on roles outside of direct remit. Does so in a collaborative and constructive manner. Great partner."

Internal client

MOTTO

It's a Gatorade ad. I did not invent it, but I wish I had.

"It's not where you're from, but where you're going.

It's not what you drive, but what drives you.

It's what what's on you, but what's in you."

FUN FACTS

I am 6'1 (183cm) and I played basketball for 10 years.